Speaker A: So, what’s the status of our advertising campaign?
Speaker B: As I mentioned before, it’ll be a national campaign starting next month.___1____ First, we’ll have 30 second spots on television once a day for 3 weeks. At the same time, we’ll do 15second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances tobig cities.
Speaker A: ___ 2____
Speaker B: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice cream sandwich. We will tell everyone reasons for why were commend the products through hyping our choices of flavors and show everyone they’re not stuck with just vanilla.
Speaker A: ___3____ Will we have a new slogan?
Speaker B: Definitely. The advertising agency’s working on that fight now.___4____
Speaker A: Sounds like we'll have a winner on our hands!